Navigating the new TGA Guidelines for Medical Aesthetics
If you’ve been browsing cosmetic clinic websites in Australia recently, you might have noticed some changes in how treatments are described. That’s because the Therapeutic Goods Administration (TGA) has introduced stricter rules on how cosmetic medical procedures are advertised—and for good reason.
At Bespoke Cosmetics Clinic, we’ve adapted to these changes to ensure our messaging complies with the guidelines and prioritises your safety and informed decision-making. Let’s break down what’s changed, particularly regarding language, visuals, and information in advertising.
Why We Can’t Use Certain Words
Under the updated TGA guidelines, clinics can no longer use specific product names or terms such as "anti-wrinkle injections" or "dermal fillers" in advertising. Instead, we’re required to describe treatments more generally, focusing on the outcomes rather than the products or procedures themselves.
For example:
Instead of “anti-wrinkle injections,” we refer to “consultations for reducing the appearance of wrinkles and fine lines.”
Instead of “dermal fillers,” we describe “consultations to enhance facial volume or improve facial symmetry.”
The aim is to prevent advertising from oversimplifying medical treatments or creating unrealistic expectations.
The Use of Before-and-After Photos
You may have noticed the disappearance of before-and-after photos from clinic websites and social media. While these images were often helpful for showcasing potential results, the TGA now prohibits them in advertising.
Here’s why:
Avoiding Misleading Impressions
Results can vary significantly from person to person, depending on factors like skin type, anatomy, and treatment goals. Photos may unintentionally mislead people into believing they will achieve identical outcomes.Minimising Pressure
Before-and-after photos can sometimes create a sense of urgency or pressure to undergo treatment, which is not in line with the TGA’s goal of promoting informed decision-making.
At Bespoke Cosmetics Clinic, we respect this shift and instead focus on providing you with a personalised consultation where we can discuss what’s achievable based on your unique needs.
Why We Can’t List Pricing
Another key change is that pricing for treatments such as wrinkle-reduction consultations or volume-enhancement procedures can no longer be displayed online. This ensures decisions aren’t based solely on cost but rather on the suitability of the treatment for your individual concerns.
Instead of publishing standard prices, we offer personalised quotes during consultations. This allows us to tailor your treatment plan to your goals while explaining the associated costs transparently.
Why These Guidelines Matter
The TGA’s changes ensure that all advertising for cosmetic medical treatments is responsible, ethical, and focused on your safety. Cosmetic procedures, including those to reduce wrinkles or enhance facial features, are medical treatments and should never be trivialised as routine beauty services.
By shifting the focus from promotional language and imagery to thorough consultations, these guidelines:
Help clients make informed decisions based on their goals and circumstances.
Ensure realistic expectations by explaining the risks and benefits during one-on-one discussions.
Reduce the likelihood of clients feeling pressured or rushed into treatments.
What This Means for You
While it might be harder to find specific details about treatments online, these guidelines encourage a more personalised approach to cosmetic medicine. At Bespoke Cosmetics Clinic, we provide comprehensive consultations where we can discuss your concerns, explore your treatment options, and answer any questions you have.
Here’s how we describe our services in compliance with the guidelines:
Instead of: “We offer anti-wrinkle injections.”
We say: “We offer consultations to discuss options for reducing the appearance of wrinkles and fine lines.”Instead of: “Lip fillers available here.”
We say: “Book a consultation to explore treatments for enhancing lip volume and shape.”Instead of: “Cheek fillers to sculpt and lift.”
We say: “We offer consultations to discuss restoring volume and contour to the cheeks.”
Bespoke Care with Bespoke Cosmetics Clinic
At Bespoke Cosmetics Clinic, we fully support these changes because they align with our values of honesty, transparency, and ethical care. We’re here to guide you through your options and provide the information you need to feel confident and informed about your choices.
Curious about treatments to reduce wrinkles, enhance facial features, or rejuvenate your skin? Book a consultation with us today at our Northern Beaches or Central Coast locations.
Your journey starts with understanding—let’s create a plan together that’s tailored to you.
